What do you think the hotel of tomorrow will look like? This is not about a hotel on Mars or anywhere else. But imagine the views! However, based on current trends and forerunner technology, we are focusing on what hotels can expect in the next decade or so.
It’s not about what is possible but what is necessary to satisfy guest expectations and keep hotels relevant in the future.
Let’s explore the trends shaping the future hotel industry and then see what the future holds. You’re going to need a time machine, shocking alert.
Current trends will shape the hotel of the future
It is important to consider the most influential factors that impact hotels today when predicting the future of hotels.
- Staff shortages: The hospitality sector has struggled to retain and attract employees for years. It will get even more challenging in the future.
- Economy. Inflation and hotel expenses will continue to rise.
- Pandemic: Hotels will adapt their operations to the new reality of viruses and disease.
- Technologically advanced society Generation Z and the following generations were raised on technology which is becoming more accessible.
- Personalization will increase: Software algorithms that cater to our preferences and interests are already available and will soon be a part of every aspect of our lives.
- Environment: Hotels must operate in a sensitive environment, as eco-friendliness is a way of life.
These trends will be important for hotels to succeed in the future. They need to have streamlined operations, workflows, energy efficiency, and a seamless experience for their guests.
The pandemic has accelerated the adoption of guest self-check-in. Some hotels adopt a similar model to airlines and have placed kiosks in their lobby where guests can self-serve. This is the case with YOTEL New York. The 5-star TripAdvisor rating indicates this: “After a 22-hour flight, I arrived in New York just before midnight on Friday night. Thanks to the automated kiosk on the ground floor, I was quickly checked in. There were no queues, waiting, or need to see a concierge. There is night staff available for those who need assistance with the kiosk.
Software that allows guests to check-in at their hotel via their own devices has been adopted by other hotels. WebRezPro, a hospitality software, offers online checking-in and keyless integrations to make it completely contactless. This technology is rapidly becoming the norm, and it’s more convenient for guests.
Where will technology go from here? Facial recognition may be possible, eliminating the need to have a key. The FlyZoo hotel in China uses the Fliggy app. It scans guests’ faces upon check-in and then unlocks their rooms and provides elevator access. This technology’s future will be personalization. Facial recognition will sync with a customer database to pull all information from a guest before they reach the front desk.
Many predict that concierges may be replaced by smart walls equipped with touch technology. They will be able to direct guests, give details about the hotel, and even welcome them. If done well, it could be a piece of functional art with video imagery and excitement to create any mood or build excitement. Although some hotels have touch-screen kiosks that provide information about the hotel and chatbot assistance, this will be much more extensive than they currently have.
There’s personalization, and then there’s ultra-personalization.
Tablet control hubs
Smart rooms allow guests to personalize the space to their liking. The Eccleston Square hotel is centrally located and has been rated smart. It boasts rooms with keyboard hubs that allow guests to customize music, lighting, temperature, etc. The beds can be adjusted electronically.
Why have a tablet when voice commands are available? With guests becoming more familiar with their smart homes, this is where the future lies. Google Nest Hub can provide hotel rooms with a speaker, tablet, and a Google Nest Hub for guests to shout out their needs, adjust the heat, or find out when the pool closes.
There’s more! It will be easy to customize your guest room to suit your needs. Predictive analytics can predict your preferences for your room based on previous settings and your online activities. Does this sound too far-fetched? This is not the case when you consider that similar technology is used in predictive web analytics to predict online customer behavior.
AR can transform your hotel room from dull reality into virtual reality. AR allows guests to transport their bed to the edge of the forest, the beach or the top of a mountain. There are already hotels that use AR to show amenities and spot celebrities using your device’s camera. However, larger applications maybe even more immersive and allow guests to create wall-to-wall scenery. This could be a trend as hotel rooms shrink as property prices rise.